Nick Thomas-Symonds MP visited the Cwmbran Asda store to meet colleagues and learn more about their fundraising efforts in support of Asda Tickled Pink, helping to raise awareness during Breast Cancer Awareness Month.
Since it was formed in 1996, Tickled Pink has raised more than £100 million for breast cancer charities. Now, working with Asda’s charity partners, Breast Cancer Now and CoppaFeel!, Tickled Pink is funding better treatments, vital education and life-changing support, for anyone who needs it.
In-store fundraising has always been key to the success of Tickled Pink. Throughout the year, but particularly during Breast Cancer Awareness Month in October, Asda colleagues and customers come together to raise vital funds through a variety of activities in including bucket collections, raffles, bake sales, tombolas, and themed dress-up days. Many Asda stores also host colleague challenges and competitions to engage their team and encourage donations. Nick Thomas-Symonds MP was invited to their local store by colleagues to hear more about the vital work of Tickled Pink, and to support their fundraising efforts, which have contributed significantly to the £100m national total reached earlier this year.
Asda’s suppliers have played a key supportive role in bringing Tickled Pink to life through a special range of pink products. Each year, hundreds of brands create limited-edition Tickled Pink items, with a donation from every purchase going to Breast Cancer Now and CoppaFeel!. These products, which are on offer throughout October, not only raise vital funds but also help spread awareness of the signs and symptoms of breast cancer.
Nick Thomas-Symonds MP said: “Having lost my own grandmother Olwyn – who inspired me to enter politics – to breast cancer in 1998, this has always been an issue close to my heart. It was a real privilege to meet the colleagues here at Asda Cwmbran and hear about everything they’ve done to support Tickled Pink.
“I am proud to have changed the law ensuring breast cancer patients could access off-patent drugs, as well as serving as Patron of the “Friends of the Breast Unit for Aneurin Bevan University Health Board” supporting their fundraising efforts for the new Breast Care Unit at Ysbyty Ystrad Fawr which opened in February 2024.”
“Tickled Pink is an incredibly important cause, and I hope that local residents across Torfaen will get out to support Tickled Pink during Breast Cancer Awareness Month.”
Emma Betts, Asda’s National Charity Partnerships Manager said: “This is set to be one of our biggest ever years for Breast Cancer Awareness Month. Our suppliers are turning their iconic brands pink, with over 200 products available in store and online, giving customers the opportunity to donate by purchasing everyday household products and clothing items. But also, this is a celebration of raising over £100 million over the last 29 years, and everything our colleagues have done through their fundraising efforts to reach that incredible milestone.”